The agency GREY from Buenos Aires, Argentinia recently launched an innovative casting campaign for the Brazilian Playboy Magazine. Every woman with a web cam who wants to become a Playboy Girl can take pictures by herself at CastingPlayboy.com. The aim is to reach more ‘regular’ women through the web and not the regular celebrities. Each of them has a chance to be in the cover of one of the upcoming Playboy Magazines. The shoot at home via a webcam clears the hurdle for women who have never worked as a model before.
After the session, the model creates an online portfolio by herself and has the possibility to share her favorite shots with friends. Visitors can vote for their favorite albums after they have signed up (for free). The next Playboy Girl will be chosen from the favorite. The applicants have to be older than 18 and nudity is not allowed at all.
The trailer of the campaign:
via DigitalBuzzBlog
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